Undercover Billionaire is an exciting new show by the Discovery Channel. The premise is simple: take a self-made successful entrepreneur, strip them of their money, business connections, and name, and see if they can create a $1 Million dollar business in just 90 days. The show intends to prove that with hard work, determination, and perseverance, any one can achieve the “American Dream”.
In season two, self-made business moguls Grant Cardone, Elaine Culotti, and Monique Mosley are each sent to a different small, American town to begin the hardest challenge of their lives. Each entrepreneur gives up using their name, their money, and resources and are left with a $100, a new cell phone, and a vehicle. They must figure out how to eat, where to sleep, and how to pay for every day expenses using only the money they start with, and their business skills and experiences. Each entrepreneur believes that the American Dream is alive and well and that they can each create a $1 Million dollar business in just 90 days.
Valley Valuations’ William E. Roeser, and Raymond J. Medrano were selected by Discovery Channel to provide their technical knowledge and expertise to this project. Valley Valuations specializes in determining the value of companies that operate in many different industries. With over 30 years of experience, and specialized licenses and certifications, the Discovery Channel selected them to decide if self-made entrepreneur Elaine Culotti reached her goal of building a $1 Million dollar business in just 90 days. Valley Valuations’ is proud to contribute to this project and is grateful for the wonderful experience.
Elaine is a real estate developer, interior designer, builder, and founder of House of Rock. A visionary and serial entrepreneur since the age of 14, Elaine broke into the male-dominated construction business and bulldozed her way into becoming one of the industry’s biggest players. Elaine doesn’t let anyone or anything stop her from achieving her goals. She has developed and built everything from luxury homes to casinos and hospitals. Elaine moves forward with intense determination, no visible fear of failure, and an uncanny ability to get her way.
Grant is an unapologetic entrepreneur and real estate investor. He’s also an international motivational speaker and author of two best-selling publications. The traditional concept of the American Dream — work hard, save money and own a home — is wrong, according to Grant. He maintains that people have everything they need, and cash is trash when it sits idle. He believes you need to put your money and your contacts to work. There’s nothing Grant won’t do for an opportunity to succeed, and he believes that relentless attitude should be adopted by everyone.
Monique the founder and CEO of Reign Ventures, a technology fund that empowers young entrepreneurs to create their own multimillion-dollar businesses. Monique has generated hundreds of millions for the startup companies she’s collaborated with. After a childhood of adversity, Monique proved herself as a young executive on the rise at USA Today. She made her first fortune by creating an agency that partnered corporations with entertainment and sports stars. Monique went on to become the brains behind the Mosley Music Group, in partnership with her now ex-husband Tim “Timbaland” Mosley, where she was responsible for managing the successful careers of such high-profile artists as One Republic, Nelly Furtado and Chris Cornell.